eROCKIT - a Segway Killer? a new vehicle altogether?

The recently launched eROCKIT (http://www.erockit.net/) is creating quite a stir, most notably on a recent TechCrunch article touting it's abilities and applications while trying to somehow tie it to the Segway in terms of tech without making it seem like birth control on wheels. 

Barring the eROCKIT's creator's claims of feelings of "moral superiority," feeling "super human" and being "king of the road," it is strides more attractive than a Segway, and much faster, but it isn't quite garnering the attention that we're sure the Ferrari's he's passing are.

So what gives? Are we the only people thinking this thing is going to need more than an ad campaign scored by Herbie Hancock?

Well, you kind of just have to watch the videos to understand. They give a small taste of what Electric Vehicle enthusiasts have been calling the "EV Grin" for years now. It's cool, it's clean, it's fast... it's quiet, yet has gobs of torque from the moment you hit the accelerator through the point you pass yet another filling station that holds no sway for your wallet (unless you want a Redbull.) Now, if only the price point for this will come down low enough for it to be more than "a toy for the rich" as the Volt and Leaf are being labelled here and there, that could REALLY be what would make the eROCKIT stand out. That, and if they throw in a cool pair of shades like he has in the video.